Cluster Director of Sales

Location: Leonardo Royal Hotel Brighton Waterfront, UK

Seeking a senior sales leader to oversee B2B segments and drive revenue growth across the Brighton and Southampton hotel cluster. The role reports to the Area Sales Director – South and collaborates with hotel General Managers and the central sales team. Responsibilities include market analysis, client relationship management, contract negotiation, forecasting, and leading a junior sales team. Travel across the UK, Ireland and overseas may be required.

Duties:

• Develop an in-depth understanding of the local hotel markets based on intelligence and competitor activity.
• Support the conversion of key business Group and M&E enquiries.
• Maintain and grow revenue and market share via existing and new customers, building a network of contacts.
• Build and maintain strong, long‑lasting client relationships.
• Lead negotiation of contracts and close agreements to maximize profits.
• Forecast and track key account metrics, including monthly sales results and annual forecasts.
• Produce accurate weekly, monthly and annual reporting for senior sales and hotel management.
• Participate in the annual budgeting process for managed segments.
• Complete and execute hotel sales plans, reviewing and updating them in line with strategy.
• Conduct telesales and campaigns using data and market research to identify opportunities.
• Maintain an up‑to‑date pipeline of target accounts, coordinating with Assistant Director of Sales or Sales Managers.
• Lead, manage, train and coach the junior cluster sales team.
• Ensure CRM system usage meets minimum standards for self and team.
• Attend Leonardo Hotels team meetings, sales meetings, blitzes and events as requested.
• Support show rounds as required to support all segments.

Requirements:

• Proven experience leading and managing individuals/teams and driving sales performance in a fast‑moving, multi‑channel environment.
• Effective selling skills.
• Excellent communication and relationship‑building skills.
• Ambitious, driven, with a good understanding of the mid‑scale hotel sector.
• Results‑driven, self‑motivated, flexible and resilient.
• Strong background in commercial negotiations to secure additional revenue.
• Ability to present the Leonardo brand compellingly to influence new business acquisition.
• Commercial awareness and numeracy with the ability to identify opportunities.
• Passion for M&E.
• Experience in selling large MICE driven venues.

For the full job description, perks, and to apply, please click the 'Apply Now' button to visit the employer's website.